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Breaking Down College Football's Apparel Brand Partners - Boardroom

How do NBA shoe deals work? - SBNation.com

UCLA has deal with Jordan Brand, Nike to replace Under Armour - Los Angeles Times

Nike lost Curry to Under Armour in embarrassing fashion, per report - NBC Sports RSN

Kyrie Irving is officially a sneaker free-agent; Which shoe brand is he likely signing a new deal?

Nike, Adidas or UA: Who wears what in FBS? - Footballscoop

Nike, Adidas or Under Armour? Who wears what in FBS - 2018 edition - Footballscoop

Nike, Adidas and Under Armour Are Getting Into the NFT Game - WSJ

Thanks To NBA All-Star Stephen Curry, Under Armour Basketball Poised To Dethrone Nike and Adidas

Every Signature Shoe in the NBA for the 2021-22 Season - Boardroom

Nike, Adidas or Under Armour? Who wears what in FBS - 2018 edition - Footballscoop

In Sneaker Wars, It's Also Curry (Under Armour) vs. James (Nike) - The New York Times

Content Marketing Showdown: Under Armour vs. Nike

Sports Brand Affinity Among Universities

Which is better: Nike or Under Armour? - Quora

Are the Notre Dame Fighting Irish Over Under Armour? - One Foot Down

Under Armour Vs Nike Running Shoes - Which Brand Is Right For You? - The Wired Runner

Under Armour pursues plans to break ties with some retailers; shares rally

Under Armour No Longer the Underdog – Ben_Slingerland

UCLA's deal with Jordan Brand, Nike worth about $7.7M per year - Los Angeles Times

Under Armour VS Nike – Which is Better? – NYFIFTH BLOG

Nike, Adidas, Puma, Under Armour: Sizing up the sportswear giants in 2020 - SportsPro

Under Armour (UA) Continues Down Path to Being the Next Nike (NKE) - TheStreet

TrueHoop Presents: How Nike lost Stephen Curry to Under Armour - ESPN

Adidas vs. Nike vs. Under Armour: Who's Really Winning in the US – Footwear News