Joe Lycett changed his name to Hugo Boss to right a wrong and we really like his style - The Poke
Comedian Joe Lycett changes name to Hugo Boss to protest brand's treatment of small businesses | CNN
Joe Lycett reveals impact of legally changing his name to Hugo Boss - The Irish News
Comedian Joe Lycett changes his name to Hugo Boss in support of small businesses 'targeted' by fashion designer : r/nottheonion
More controversy for sailing sponsors as Hugo Boss under fire - Marine Industry News
Comedian Joe Lycett changes his name legally to Hugo Boss | Daily Mail Online
Joe Lycett Is No Longer Legally Named Hugo Boss | Exclaim!
BBC radio host changes name to Joe Lycett on back of Hugo Boss stunt | BelfastTelegraph.co.uk
Joe Lycett legally changes name to Hugo Boss to troll fashion brand
David Baddiel on Twitter: "I like Sarah's closing remark here, implying as it does that Hugo Boss' support of the Nazis could have happened much more recently. https://t.co/xZhmdQWd48" / Twitter
Joe Lycett on Twitter: "A statement https://t.co/LkH792BoKZ" / Twitter
Joe Lycett officially changes his name to Hugo Boss in protest against brand - Mirror Online
Joe Lycett reveals impact of legally changing his name to Hugo Boss - The Irish News
UK: Comedian Joe Lycett legally changes his name to Hugo Boss | UK News
British comedian Joe Lycett legally changes name to Hugo Boss to troll fashion brand - Dimsum Daily
Comedian Joe Lycett changes name to Hugo Boss to protest brand's treatment of small businesses | CNN
Joe Lycett: Comedian changes his name to Hugo Boss - BBC News
Joe Lycett trolls Hugo Boss in series of hilarious statements | Metro News
Comedian Joe Lycett changes name back from Hugo Boss - BBC News
Joe Lycett takes back own name after changing to Hugo Boss
Joe Lycett changes name to Hugo Boss - and admits it's a bit of a 'headache' - Daily Record
Why Joe Lycett changed his name to Hugo Boss | HELLO!
Joe Lycett wins comedy award and thanks Liz Truss and Hugo Boss in acceptance speech - Mirror Online
Joe Lycett Changes NAME to Hugo Boss?? | Joe Lycett's Got Your Back - YouTube
